Public relations: direct-contact initiatives, well-devised amd always coherent with the promoters' aims.

Press office: massive-coverage work that accompanies the event from ideation to beyond its conclusion.

Sponsorships: finding companies and organizations determined to tie their names to the event to get a return in terms of awareness and prestige.

Communication compaigns: well-focused, deft, effective. That spotlight the event, drawing the attention of wide areas of public opinion.